WHAT EXACTLY IS SEARCH ENGINE OPTIMISATION?
It’s possible your business is not getting in the clients that you are looking for, and someone has recommended that you have a look at your SEO. You Googled SEO, and landed on this page, which all very well and good, but why are you here? What is SEO, and why do you need it anyway?
Search Engine Optimisation, or SEO, is the practice of getting your website to be ranked, or positioned high up on a search engine’s listings. This is done via a number of techniques and strategies. SEO is not paid marketing. You cannot influence how high up on the ranking your page appears. Another name for it is organic rankings, as it is a natural progression. SEO investment is a marathon, not a sprint. It can take months for you to see the results of your SEO. But if you choose the right SEO company, the results will make a big difference to your business.
WHY INVEST IN SEO?
SEO can be an extremely cost-effective way to attract new clients to your business. Optimising your website and growing your online presence in the Google search results can draw in a considerable amount of traffic to your site. The benefits of SEO is that it’s designed to deliver an ROI over a long term period, unlike Google AdWords, which only provides short term results and often doesn’t provide a higher click-through rate as the organic search results. With SEO once you finish your campaign, it should continue to deliver results longterm, however, once you stop paying for an AdWords campaign, that’s the end of the traffic, which can become an expensive avenue for search engine marketing.
WHAT DOES AN SEO CONSULTANT DO?
A good SEO specialist knows all the tips and tricks of their trade in order to get your business’s website to climb from the bottom of the rankings. They should have several strategies that they can make use of to increase your organic traffic. Again, this is a long term project and may take a few months to get to the desired position.
Google likes certain things. For instance, it likes short sentences. It also likes correct content and keywords that match your site’s purpose. All of these affect how your site ranks, and who gets to see it. As an SEO expert, my job is to know all of Google’s little intricacies and make sure that your site matches up to them. I will research the best keywords for you, and ensure that they are the best choices to attract traffic to your site. As we all know, traffic equals sales. If no one knows about you, how will you build your client base? In fact, you probably found this page because of SEO.
CAN I DO SEO MYSELF?
Well, you could. But the results would be very different. It’s the same as saying why go to a doctor when you can get what you need from the pharmacy? It’s all about professionalism and experience.
I have the experience and the tools that you most likely don’t have.
Most people can cook, but not everyone is a chef. See where I am going with this? So if you want your business to reach the top of the rankings organically, you need a professional in your corner who knows her business.
SO HOW DOES IT WORK?
The first step is to get in touch with me. This can be by phone, Skype or email. From there, I will discuss your long and short term goals with you to get an idea about your business. As a dedicated SEO consultant, my personal attention is guaranteed. I want to know all about your business, and what makes it tick. You are more than just a client to me, we are partners in growth.
The next step is for me to conduct an SEO audit of your website. I assess your website and work out a strategy to get your business visible to the people that need it. I work on a convenient contract basis that can be revised at any time. After all, who wants to pay for something that is not working? But I can promise you, once you see how your business grows and thrives with correct SEO, you won’t be going anywhere! SEO Newcastle is where it’s at!
SOME STATS JUST FOR YOU
SEO Newcastle is big business. In today’s day and age, you absolutely have to have your business on the web, and visible. It’s no good to have a little site in some corner of the internet; you need a beautiful, visible website full of relevant content.
DID YOU KNOW THAT:
Google averages around 40,000 searches every second, which is basically 1.2 trillion searches worldwide per year.
30% of people would instead go back to a website that they’ve used in the past.
71% of people think that they will get a better deal online, even if the item isn’t actually on sale.
71% of people don’t trust sponsored or paid ads, 69% don’t trust advertisements, and 65% don’t trust press releases.
So what does that leave? Organic rankings. And organic rankings are SEO.
SEO IS THE BEST WAY TO CREATE BUSINESS GROWTH
You may have heard catchphrases like growth hacking and digital marketing. The fact is that all of these are based on correct SEO Newcastle. If you do not have great SEO, you can pretty much throw away the money that you spend on creating a pretty website and other digital marketing strategies. SEO Newcastle is where it’s at. If your site isn’t ranking, no one will see it, and your business won’t grow. It’s that simple.
IT’S NOT JUST KEYWORDS ANYMORE
You may have been around the digital marketing sphere for a while, and even dabbled a bit in SEO yourself, but your site is simply not ranking anymore. For a long time, Google was all about keywords. If you have the right ones and peppered your content with them, then Google would index your site and bring it up in the search results. In the last few years, however, Google has undergone several updates, some good and some not so good. Words like Panda, Penguin, and Hummingbird were thrown around. Sites dropped their rankings, ad people all over the world pulled their hair out.
Chances are if your site isn’t ranking anymore, you haven’t kept up with Google’s new demands for crawling and indexing. These days it all boils down to high-quality content. Keywords are still relevant, but irrelevant ones and content that is too littered with them get penalised.
And that’s where I come in. Many SEO Newcastle agencies have loads of large clients and don’t even bother to look at the little guys. I do. My goal is to grow with your business with SEO Newcastle. To watch it bloom and become everything that you ever dreamed of it.